Growth systems for B2B SaaS scaling to $100M+ ARR.
I scaled HeyGen from $20M to $100M+ ARR in 21 months. Before that, Semgrep, Egnyte and a16z. Now I build the same systems inside your company, with AI agents doing the ops work.
Where the playbook comes from.
Venture, then four operating seats. Each one added a system I now install for clients.
- 2017–19a16zPartner20+portfolio companies advised on GTMVenture
- 2019–22EgnyteSr. Director, Marketing Ops5×marketing-sourced pipeline, $50M to $250MEnterprise content
- 2022–24SemgrepHead of Revenue Operations5×revenue growth YoY, CAC down 40%DevSecOps
- 2024–26HeyGenHead of Revenue Operations$100M+ARR, up from $20M in 21 monthsAI video
- 2026ComfyGrowth lead0 → 1growth analytics foundationOpen-source AI
- NowFounder, fractional VP Marketing + RevOps2–3companies at a timeYour company
Case studies, with the numbers left in.
Notes from the operating seat.
Long-form playbooks, written by the person who ran them.
Diagnose, architect, accelerate.
Engagements run 3 to 6 months with a milestone every two weeks.
Diagnose
Audit the GTM motion end to end. Find the pipeline leaks, the messaging gaps and the data you are missing.
Weeks 1–3Architect
Design the strategy, systems and frameworks. ICP, positioning, channel mix, stack and the dashboards that prove it.
Weeks 3–6Accelerate
Ship it with your team. Agents handle research and ops work. We measure weekly and cut what does not move pipeline.
Months 2–6Three ways to work together.
Each one starts with the same diagnosis and a three-month commitment.
How fast does your funnel turn into revenue?
Four inputs. Benchmarked by stage. Tells you which lever is worth the most.
Questions founders ask first.
What types of companies do you work with?
B2B SaaS and AI companies from Series A through C. They have product-market fit and need the go-to-market engine to keep up with the product.
How does an engagement work?
Every engagement starts with a three-week diagnosis of the funnel, the data and the team. Then I design the system and build it with your team, with a milestone every two weeks. The minimum is three months.
What makes n+α different from other consultancies?
You work with me directly. I ran these systems from the operating seat at HeyGen, Semgrep and Egnyte, and I stay in the work through execution, with AI agents doing the research and ops work that usually needs a bigger team.
How do you charge?
A monthly fee with a three-month minimum, scoped to the engagement type. For companies I believe in, I take part of the fee as equity. I share numbers on the first call.
What are the next steps to get started?
Book the 15-minute call. If there is a fit, I send a short scope with the engagement type, the first three months and the terms.
Find the α in your funnel.
A 15-minute GTM audit. You bring the numbers. I bring the pattern library from HeyGen, Semgrep, Egnyte and a16z. You leave with the three moves I would make first.