Blog & Resources
GTM Frameworks & Growth Playbooks
Real strategies from building $500M+ in revenue growth across HeyGen, Semgrep, Egnyte, and 20+ B2B companies.
Your GTM Playbook Is Already Obsolete
Why traditional GTM playbooks are failing in the AI era and how to architect your revenue engine for 2026. Watch the full breakdown.
How HeyGen Scaled from $20M to $100M ARR: The GTM Playbook
The full GTM playbook behind HeyGen's 5x ARR growth: rebrand, SEO from zero, 100K community, AI-native lifecycle, and enterprise ABM. Written by the Head of RevOps who built it.
What "AI-Native GTM" Actually Means (And How to Build It)
What it actually means to build AI-native marketing and RevOps: the stack, the workflows, and the results from doing it at HeyGen and Semgrep.
PLG to Enterprise: The GTM Transition Playbook
How to successfully transition from a product-led growth motion to an enterprise sales motion without breaking what's working. Lessons from Semgrep and HeyGen.
The Demand Generation Framework Behind $400M+ in Marketing Pipeline
The demand generation framework behind $400M+ in marketing-sourced pipeline. ABM, content, SEO, and lifecycle working together to build predictable pipeline.
Revenue Operations: What Actually Moves the Needle
How to build a modern RevOps function: AI-driven forecasting, GTM stack architecture, PLG-to-sales motion design, and what I learned building these at HeyGen.
Community-Led Growth: How We Went from Zero to 100,000 Members in 6 Months
How we launched HeyGen's community platform, grew it to 100,000 active members in 6 months, and what community-led growth actually looks like as a B2B acquisition channel.
The ABM Playbook That Generated $25M in Enterprise Pipeline
The ABM playbook behind $25M in enterprise pipeline at HeyGen and 3× pipeline efficiency at Egnyte. Tiered ABM, Clay personalization, intent signals, and what actually converts.
SEO From Zero: The Exact Process I Used to Build HeyGen's Organic Growth
How to build a B2B SaaS SEO program from scratch: the exact process I used at HeyGen to drive 50%+ YoY organic growth, and what I've learned building SEO programs across multiple SaaS companies.
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