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Results

Ten years of work, totaled up.

Consultants quote numbers without saying where they came from. Here is every figure I use, and the engagement behind each one.

Revenue Growth
$500M+Revenue Growth
Pipeline Generated
$400M+Pipeline Generated
Companies Advised
20+Companies Advised
Avg ARR Growth
Avg ARR Growth

Where the numbers come from

Each row links to the case study explaining what was built, in what order, and what it cost to learn.

HeyGen

Head of Revenue Operations·2024 to 2026
ARR growth in 21 months
5xARR growth in 21 months
YoY organic traffic growth
50%+YoY organic traffic growth
Community members
100K+Community members
Enterprise ABM pipeline
$25MEnterprise ABM pipeline

Comfy

Growth lead: SEO, analytics, lifecycle·2026 to present
Growth analytics foundation
0 → 1Growth analytics foundation
SEO, product-led and sales-led demand
3 lanesSEO, product-led and sales-led demand
Model release SEO playbook
48 hrsModel release SEO playbook
Automated growth pre-read
DailyAutomated growth pre-read

Charta Health

Marketing and growth foundation·2026 to present
Workstreams, one engagement
3Workstreams, one engagement
Execution roadmap
90 daysExecution roadmap
Research, brief and draft pipeline
Agent-runResearch, brief and draft pipeline
Event and lifecycle attribution
Closed-loopEvent and lifecycle attribution

Semgrep

Head of Revenue Operations·2022 to 2024
Revenue growth year over year
5xRevenue growth year over year
Reduction in CAC
40%Reduction in CAC
Larger incumbents outpositioned
10xLarger incumbents outpositioned
MarTech integrated end to end
Full stackMarTech integrated end to end

Egnyte

Sr. Director, Marketing Operations·2019 to 2022
Marketing-sourced pipeline growth
5xMarketing-sourced pipeline growth
Pipeline, up from $50M
$250MPipeline, up from $50M
Person marketing ops team led
15Person marketing ops team led
Repositioned to content governance
CategoryRepositioned to content governance

OpenBlock Labs

Growth advisory: launch strategy and analytics·2026
Growth analytics framework
0 → 1Growth analytics framework
Instrumented, not retrofitted
Pre-launchInstrumented, not retrofitted
Go-to-market motion and ICP
DefinedGo-to-market motion and ICP
Strategy and sequencing
LaunchStrategy and sequencing

In their words

Partnered with n+α to develop a comprehensive GTM strategy for new market expansion. They mapped our ideal customer segments, built a multi-channel launch playbook, and helped us accelerate pipeline growth across three new verticals.

HeyGen

n+α designed and executed a developer-focused demand generation engine from the ground up. They built targeted campaigns, optimized our content funnel, and delivered measurable pipeline growth that compounded quarter over quarter.

Semgrep

Brought in n+α to overhaul our sales enablement and revenue operations. They built new playbooks, aligned our CRM workflows, and created dashboards that gave leadership real-time visibility into deal progression and forecast accuracy.

Egnyte

n+α has been instrumental in shaping our product launch strategy and building a growth analytics framework from the ground up. They helped us define our go-to-market motion, set up the data infrastructure to track what matters, and delivered actionable insights that accelerated our early traction.

OpenBlock Labs

Before you ask

What size company do you usually work with?

+
B2B companies between roughly $1M and $100M ARR, most often after product-market fit and before the GTM function has been properly built. Below that the constraint is usually the product. Above it you want a permanent team, and the right move is hiring, not consulting.

How quickly do results show up?

+
Measurement and operations work lands in weeks, because a definition or a fixed funnel step takes effect the day it ships. Organic and category work takes quarters. Any consultant promising compounding search results inside a quarter is selling you something.

Do you do the work or advise on it?

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I do it. Every engagement on this page was run hands-on, most of them from inside the company as an operator rather than from the outside as an advisor. That is the whole reason the numbers below exist.

Want your company on this page?

I take on two or three engagements at a time. Tell me where your funnel is stuck and I will tell you whether I am the right person for it.

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