Three ways to work together. One person doing the work.
I take two or three companies at a time. Every engagement starts with the same diagnosis and ends with a system your team owns. What changes is how much of my week goes into your company.
Pick the shape of the work.
Fractional VP Marketing + RevOps
3-month minimumI run marketing and revenue operations from inside your leadership team. I join the leadership meeting, manage the team and the agencies, and own the pipeline number with you. It is the seat I held at HeyGen and Semgrep, part time. It fits when you need a GTM leader before you are ready to hire one full time.
System build
3 months, fixed scopeOne GTM system, designed and shipped with your team. A demand engine, a RevOps stack, an attribution model or a growth analytics foundation, scoped before we start. I build it with your team, agents do the research and ops work, and it is handed off with documentation and an owner.
Advisory
3-month minimumA weekly working session with the founder and GTM leads. For teams that already have operators and want someone who has run the next stage. We meet weekly, I review the team's work between sessions, and I help you hire the next GTM leaders.
Three functions, run as one system.
Most companies need two of these at once. The engagement decides how deep I go in each.
Growth marketing
Positioning, brand, SEO, community and lifecycle. The programs behind HeyGen's growth from $20M to $100M+ ARR in 21 months.
Demand generation
ABM, signal-based outbound, content and paid, measured in pipeline. $400M+ in marketing-sourced pipeline across my operating roles.
Revenue operations
GTM systems architecture, forecasting, attribution and pipeline analytics. At Egnyte I ran marketing ops while marketing-sourced pipeline grew from $50M to $250M.
Diagnose, architect, accelerate.
A milestone every two weeks, whichever engagement you choose.
Diagnose
Audit the GTM motion end to end. Find the pipeline leaks, the messaging gaps and the data you are missing.
Weeks 1–3Architect
Design the strategy, systems and frameworks. ICP, positioning, channel mix, stack and the dashboards that prove it.
Weeks 3–6Accelerate
Ship it with your team. Agents handle research and ops work. We measure weekly and cut what does not move pipeline.
Months 2–6How engagements are priced.
Three-month minimum
A quarter is long enough to diagnose, build and see the first numbers move. After that we go month to month.
A scoped monthly fee
The fee depends on the engagement type and how much of my week it takes. I share numbers on the first call, once I understand the problem.
Equity, for companies I believe in
When I want to bet on a company, I take part of the fee as equity, which lowers the cash fee.
Before the first call.
Which engagement fits?
Start with the gap. If you have no GTM leader yet, the fractional seat. If you have a leader but a missing system, a build. If you have a strong team that wants a second opinion every week, advisory. Most companies start with the 15-minute call and we work it out there.
How is this different from hiring an agency?
Agencies execute campaigns. I own the strategy and the system, run it with your team, and stay long enough to hire the people who take it over.
Do you work remotely or in person?
Both. I am based in San Francisco and available for on-site time with Bay Area companies. I work remotely with companies across the US and travel for workshops.
How do you charge?
A monthly fee with a three-month minimum, scoped to the engagement type. For companies I believe in, I take part of the fee as equity. I share numbers on the first call.
Tell me where the funnel is stuck.
A 15-minute call. You bring the numbers, I tell you which engagement fits, or whether you need one at all.